Why this page exists
A personal-finance website that doesn't tell you how it makes money is, almost by definition, a website to be skeptical of. The financial services industry is built on conflicts of interest, and the line between “helpful article” and “product placement dressed up as journalism” is thinner than most readers realize. We'd rather just tell you the whole picture.
Our revenue sources
FinSavvy Daily generates revenue from three things, in roughly this order of importance:
- Display advertising.We run advertisements served by Google AdSense and similar networks. These are the boxes you see labeled “Ad” or “Sponsored.” The advertisers do not see our editorial calendar, do not influence what we write, and cannot pay us to mention their products in articles. Google determines which ads appear based on the page content and on the reader's browsing history.
- Affiliate links, used selectively.When we mention a specific product (a high-yield savings account, a brokerage, a piece of software) and that company has an affiliate program we've been accepted into, the link to that product may pay us a referral fee if you sign up. Two important things:
- We don't pick the products we cover based on whether they pay affiliate commissions. The list of products we recommend would be substantially the same with or without affiliate revenue.
- Where we use an affiliate link, we say so. Articles that use them carry a clear disclosure at the top. Where two competing products are roughly equivalent and only one offers an affiliate program, we mention both.
- Newsletter sponsorships, when relevant.Our weekly newsletter occasionally includes a sponsored slot, clearly marked as such. Sponsorships are sold separately from editorial content, and sponsors do not get to review newsletter copy before it's sent.
What we don't do
- We don't accept payment in exchange for positive coverage of a product, company, or person.
- We don't accept “native advertising” that imitates our editorial format.
- We don't run paid links inside the body of articles disguised as editorial recommendations.
- We don't partner with multi-level marketing companies, get-rich-quick programs, or speculative investment products.
- We don't allow advertisers to dictate which articles get written, when they're published, or how they're framed.
How display advertising works on this site
We use Google AdSense (and may use additional ad networks in the future) to show display advertisements alongside our content. These ads are personalized using cookies and data about your browsing behavior. Google's use of advertising cookies allows it and its partners to serve ads to you based on visits to this site and other sites on the internet.
You can opt out of personalized advertising by visiting Google Ads Settings or aboutads.info. Our full Privacy Policy explains in more detail what information is collected and how it is used.
How we keep ads separate from editorial
The two most important rules we follow:
- Editorial sees no ad data. The writers and editors who decide what gets published do not see which advertisers are bidding on our pages, who has paid us, or which categories of products generate the most ad revenue. The decisions about what to cover are made independently of revenue considerations.
- Ads cannot follow editorial instructions.We do not write articles to attract specific advertisers, and we don't reshape articles to make them more “advertiser-friendly” once written. If an honest article happens to be one some advertisers wouldn't want next to their brand, the article still runs.
What this means for you, the reader
We try to be the kind of finance site we'd want to read — one where you can trust that the writer is telling you what they actually think, not what a sponsor paid them to say. The honest version of that arrangement involves real revenue, transparently disclosed. That's what this page is for.
If you ever feel that an article seems suspiciously favorable to a particular product, or that a recommendation doesn't match the spirit of this page, please tell us through our contact page. Reader trust is the only asset this site really has.